Digital operators
Work you can see. Chiarezza you can act on.
Senior operator work across conversion, discovery, loyalty, and merchandising — shown, not summarized.
Audit
Map what's working and what's leaking revenue.
Best Buy
Reviews were buried and out of context — shoppers couldn't use them at the decision point.
+15% PDP purchase rate
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Improve
Ship measurable progress on 2–3 priorities.
Arc'teryx
Buggy PLPs, limited search, and legacy tooling blocked experimentation and growth.
+35% conversion
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Operate
Fractional leadership — month to month.
Lululemon
Loyalty drove traffic, but acquisition and wishlist lived in separate journeys.
80K+ sign-ups · 20%+ wishlist conversion
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Applied AI
Three ways we apply AI.
Image generation, intelligent merchandising, and ecom automation — each with a clear lane and shared case study.
AI image generation
On-brand product imagery — sized and retouched for every channel without a full studio cycle.
Intelligent merchandising
AI-assisted tags, collections, and sort — built with the merchandising team, not around them.
Ecom workflow automation
Agents handle repetitive catalog prep so launch cycles shorten and errors surface upstream.
See what we'd fix first.
A Discovery Audit maps priorities — no retainer pitch, no lock-in.